Matt Haimovitz (Bat Yam, 1970) was born in Israel and raised in the USA. When he was twelve years old he received cello lessons from Leonard Rose, for which he moved Palo Alto to New York with his parents. His first major tour took place in 1986 with Zubin Mehta and the Israel Philharmonic Orchestra. This was the start of an impressive career, performing concertos with the most important orchestras of America, Europe and Asia. Around 2000, Haimovitz became more aware of the small amount of people his own age attending his concerts. Attributing this to the formality of concert halls, he started to play non-standard and non-classical repertoire at more unusual places like cafetarias, night clubs, and bars. He had a contract with Deutsche Grammophon for 20 years, after which he founded his own independent record label: Oxingale Records. Matt Haimovitz still extends his repertoire with instructions for new composers and unexpected arrangements.